Agile Marketing Strategist Who Turns Data Into Revenue
Marketing strategist operating across CPG, Retail Media, and AI-driven growth ecosystems.
Delivering GTM execution, performance optimization, and measurable business impact.
Marketing strategist operating across CPG, Retail Media, and AI-driven growth ecosystems.
Delivering GTM execution, performance optimization, and measurable business impact.
"Strategic Marketer balancing Brand Equity with Performance ROI."
Decoding market signals and competitive shifts into strategic roadmaps.
Balancing short-term ROAS with long-term brand equity.
Uncovering the business logic and growth levers behind the numbers.
Translating theory into surgical, high-velocity execution.
Professional growth through education and experience
Digital Marketing Intern
2018Senior Account Executive
2020-21Project Manager - CPG
2021GTM Strategy & Event Marketing
2023-24Digital Account Strategist
CurrentInformation Systems & Management
2014-18MS Marketing Intelligence
2018-19MBA - Finance & Strategic Management
2022-24Google Ads, Amazon Ads, budget pacing, and full-funnel ROAS growth across paid channels.
Creative, CRM, dev, and media alignment in agile sprint environments.
Funnel diagnostics, performance reporting, and efficiency modeling.
Quarterly planning, media alignment, and executive performance reporting.
Structured launch planning, sprint execution, QA, and post-launch optimization.
Agile implementation, QA systems, and scalable marketing operations.
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If my approach on market signals, business logic, and growth architecture aligns with your team’s strategic goals, I’m ready for the next challenge. Let’s discuss how I can help optimize your growth engine and drive measurable impact.
📞 647-640-5350
📧 zhengye07@outlook.com